Brand Bible (Rockport 2011) is a project especially close to my heart. In addition to contributing content, it was my distinct honor to have designed this book under the creative direction of Rodrigo Corral. The book was composed and written by all 23 students of my graduate class, the inaugural class of the Masters in Branding program at the School of Visual Arts. Brand Bible was possible due to the guidance and leadership of Debbie Millman, Richard Shear, and Taryn Espinosa; the contributions of Rochelle Fainstein, James Gaddy, and Jeremy Lehrer; and Emily Potts and the good people and Rockport Publishers.